The Sneaker: Combining Boldness and Elegance

A Shoe for Every Occasion

I wanted to combine the bold and elegant feelings in the sneaker design, a sneaker that you can wear both at the reception and on the skating arena.

The Sneaker, designed by Kaj Ransvi, is a shoe that seamlessly blends boldness and elegance. With its unique design, it caters to individuals who appreciate both style and functionality. Whether you're attending a formal event or hitting the skate ramp, The Sneaker is the perfect choice.

What sets The Sneaker apart from other designs is its raw and elegant aesthetic. The materials used in its construction play against each other, creating a visually striking shoe. Each pair is individually sewn by skilled craftsmen, ensuring exceptional quality and attention to detail.

One of the standout features of The Sneaker is its replaceable sole. As the sole wears out over time, it can be easily replaced, extending the shoe's lifespan. This innovative feature not only adds to the longevity of the sneaker but also enhances its fit. The more you wear it, the better it molds to your feet.

The Sneaker is crafted using high-quality materials, including coco leather in a matte black finish and glossy gold-colored leather. The interior is lined with nappa leather, providing comfort and durability. The pendant on the shoe is made of stainless steel with a 14K gold coating, adding a touch of luxury.

Aside from its exceptional design and craftsmanship, The Sneaker also prioritizes sustainability. By utilizing already made luxury fashion materials and leftover fabrics, the brand behind The Sneaker, RYC & RICH-YCLED SHOES, aims to reduce carbon emissions and act in an ethical and responsible manner.

The Sneaker's dimensions are 240mm in width, 105mm in depth, and 105mm in height. Its sleek and compact design ensures a comfortable fit without compromising on style.

The design process for The Sneaker began in late 2020 in the city of Malmo. The close collaboration between the designer, Kaj Ransvi, and the factory team ensured a smooth and efficient production process.

Kaj Ransvi's inspiration for The Sneaker stemmed from years of observing the sneaker industry. Despite the abundance of existing designs, Ransvi saw an opportunity for improvement and innovation.

One of the main challenges in creating The Sneaker was finding a producer with a strong environmental focus. It was crucial for Ransvi to work with a European-based producer that prioritized handcrafted production over mass production. This commitment to craftsmanship and sustainability is evident in the final product.

The Sneaker has received recognition for its outstanding design. It was awarded the Iron A' Design Award in the Footwear, Shoes, and Boots Design category in 2021. This prestigious award is given to designs that demonstrate excellence in practicality, innovation, and adherence to professional and industrial standards.

The Sneaker is not just a shoe; it's a statement piece that combines style, functionality, and sustainability. With its bold yet elegant design, replaceable sole, and commitment to ethical production, The Sneaker is a testament to the possibilities of merging fashion and innovation.


Project Details and Credits

Project Designers: Kaj Ransvi
Image Credits: Kaj Ransvi
Project Team Members: Designer: Kaj Ransvi Producer: RYC & RICH-YCLED SHOES
Project Name: The Sneaker
Project Client: Kaj Ransvi


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